Why Awamori and Shochu?  


Take a seat at your favorite local bar. When it comes to a choice for cocktail, there’s a plethora to choose from – well now, add to the list one more.

It is a secret more than 700 years-old landing on American shores for the first time. Awamori is a distilled spirit rich and hearty in taste, indigenous and unique only to Okinawa. Awamori is now making its debut in the United States for the very first time, starting right here in Honolulu, Hawaii.

Awamori has long been compared to the likes Sake and Shochu. It differs from sake, mainland Japan's indigenous drink made from short gain Japonica rice. Sake is brewed, not distilled like Awamori. There is also Shochu, Japan's other distilled beverage, made from a variety of raw materials other than rice. Some of these include sweet potato - called "imo-jochu”, other materials commonly used include rice, soba (buckwheat), and barley. There is even one island where shochu is made from brown sugar. It can also be made from more obscure things like chestnuts and other grains. Shochu is similar to Soju, its Korean counterpart. The main ingredient in Soju is rice, but almost always in combination with other ingredients such as wheat, barley, sweet potato, or tapioca.

As Awamori hits America’s top shelf – it will stand beside such spirits as vodkas, tequilas and rums. While these are all distilled spirits, again the make-up of these beverages is vastly different from Awamori. Vodka is usually distilled from fermented grain or potatoes but also from other raw materials – grains such as sorghum, corn, rye or wheat. Tequila is a strong distilled alcoholic beverage made from the agave plant (also called Maguey) - a succulent, similar to the lily, which is native to Mexico. Rum’s roots are tropical, it is a distilled beverage made from sugarcane by-products such as molasses and sugarcane juice by a process of fermentation and distillation.

The material factor is where Awamori outranks the rest.



Suggested videos:

•Health and Longevity
•Matching Awamori and Shochu with all Global Cuisine
•Recommended Food Pairings